Chef Robotics, a company that builds "physical AI" for the food industry, has named Nicolas De Keijser as its Vice President of Sales. The company announced the appointment on June 22, 2026.
According to the company's announcement carried by TMCnet, Chef Robotics describes itself as "a leader in physical AI for the food industry." The hire is aimed at accelerating enterprise adoption of that technology — in other words, getting more large food businesses to put the company's AI-powered systems to work.
The move was also reported by Yahoo Finance Singapore via Google News, under the headline noting that De Keijser was brought on specifically to "accelerate enterprise adoption of physical AI."
Beyond the appointment itself, the role De Keijser will fill, and the company's stated focus, the source items do not provide further detail — there are no figures on the company's size, customer base, funding, or De Keijser's prior employers disclosed in the available reporting.
"Physical AI" generally refers to artificial intelligence embodied in machines that act in the real world, such as robots, rather than software that only generates text or images. By creating a dedicated senior sales role, Chef Robotics is signaling that it is shifting energy toward commercial growth and landing bigger corporate customers, not just developing the technology.
Why it matters: hiring a VP of Sales focused on enterprise customers is a sign that robotics and physical AI are moving from the lab toward broader commercial deployment in everyday industries like food production.