Shares of Doximity, the digital platform built around doctors and other medical professionals, more than doubled this week — climbing over 100% at one point, according to CNBC.

The driver, per CNBC's reporting, isn't a takeover rumor or a one-off earnings beat in isolation. It's artificial intelligence. Specifically, CNBC points to AI search as reshaping two things investors care about most: how much money the company can ultimately keep, and how big its market could get. The report describes "huge profitability potential" and a "larger addressable market" opening up as a result of AI search.

That second phrase is worth unpacking. "Addressable market" is analyst shorthand for the total pool of business a company could plausibly win. When investors decide that pool is bigger than they thought, the math on a stock changes fast — not just this quarter's profit, but every quarter after it. Combine an expanded market with the prospect of higher margins, and you get the kind of repricing that produces a same-session double.

The same story was picked up and syndicated through Google News under its AI stocks feed, a small signal in itself: Doximity is now being sorted into the AI category rather than the health-tech one.

A note of caution the numbers themselves imply — CNBC specified the stock was up more than 100% "at one point," which is not the same as where it closed. Moves this violent tend to give some ground back.

Why it matters: this is an early, concrete example of AI search being treated not as a threat to a niche information business but as the thing that makes it far more valuable — and investors are willing to reprice a company overnight on that logic.