Shares of Getty Images jumped sharply after the photo and media library company announced a content partnership with OpenAI, the maker of ChatGPT.
The move in the stock was dramatic. NDTV Profit reported that Getty Images shares soared 200% following the licensing deal, while outlets including Startup Fortune described the stock as having tripled on the news.
According to a report carried by Yahoo Finance, the multi-year agreement will bring Getty's licensed content libraries into OpenAI's search and discovery features within ChatGPT. Multiple sources, including grafa.com, described the arrangement as a multi-year deal.
The framing of the deal is what makes it notable. As Startup Fortune put it, the partnership is a bet on "licensing over litigation" — a path in which an AI company pays to use professional content rather than fighting over it in court. Coverage from outlets such as PetaPixel, Quartz, Sherwood News and Proactive all pointed to the same core development: a content licensing tie-up that sent Getty's stock (ticker GETY) climbing.
For investors and market watchers, several outlets, including StocksToTrade and Quiver Quantitative, framed the surge as evidence that markets are rewarding companies that can turn their content into an "AI content story."
Why it matters: the deal signals that AI firms and content owners may increasingly choose paid partnerships over courtroom battles, a shift that could reshape how the creative and media industries are compensated in the AI era.