Google has placed limits on rival Meta's use of its Gemini artificial intelligence, according to a Financial Times report relayed by Bloomberg.
The two companies are among the largest players in the race to build and deploy advanced AI. Google develops the Gemini family of AI models, while Meta runs its own AI efforts across products like Facebook, Instagram and WhatsApp. The cap, as reported, signals that Google is restricting how much one of its biggest competitors can tap into Gemini.
Beyond the basic fact of the restriction, the available source does not spell out the specific terms of the cap, when it took effect, or how Meta has responded. Bloomberg attributes the underlying reporting to the Financial Times.
The move fits a broader pattern in the technology industry, where the companies building the most powerful AI systems are also weighing how freely to share those tools with direct rivals. Access to leading models can shape which firms move fastest in a fiercely competitive market.
Why it matters: when one tech giant limits a competitor's access to its AI, it underscores how control over the most capable models is becoming a strategic lever among the world's largest technology companies.