Nvidia, the chipmaker that has become one of the most valuable companies in the world, has announced what multiple outlets are calling a "potential windfall" for its shareholders.

According to reporting from both Yahoo Finance and The Motley Fool, the company has moved to reward investors in a significant new way — building on a run that has already made Nvidia stock one of the most profitable bets in recent market history.

The MSN report notes that Nvidia "has been an extremely profitable investment" and describes the new announcement as taking shareholder returns "to the next level."

Nvidia's rise has been fueled almost entirely by insatiable demand for its graphics processing units (GPUs), which power the artificial intelligence systems being built by tech giants, startups, and governments worldwide. That dominance has translated into extraordinary profits — and now, apparently, an outsized reward for the people who own the stock.

Shareholder windfalls typically come in the form of stock buybacks — where a company repurchases its own shares, making remaining shares worth more — or dividend increases, which put cash directly in investors' pockets. The sources do not specify which mechanism Nvidia is using.

Why it matters: When a company at the center of the AI boom signals it has enough cash to lavish on shareholders, it sends a message to the entire market about just how lucrative the AI hardware race has become.