MacBook

MacBook is Apple's line of laptop computers, which employ Apple Silicon chips and have become increasingly relevant to AI computing discussions. In June 2026, Apple raised prices across the MacBook lineup by approximately 20 percent, citing increased costs for AI-capable memory and chip production. The newly launched MacBook Neo was positioned as a competitively priced option within the product range. Competitors including AMD highlighted gaming as a notable gap in MacBook's positioning. These price adjustments reflect broader industry dynamics in which integrating AI capabilities into consumer hardware has driven up memory and silicon costs.