iOS

iOS is Apple's operating system for iPhones. The platform has become central to Apple's artificial intelligence strategy, with iOS 27 introducing significant AI capabilities including a reimagined Siri assistant and native AI-powered photo editing features. iOS 27 also allows users to select their preferred AI provider, marking a shift in how Apple integrates AI into its mobile OS.

Recent iOS developments have drawn regulatory attention. European competition authorities are investigating Apple's cloud service policies, while UK officials are pushing the company to enhance safeguards against sexually explicit content on devices used by children. These initiatives underscore how mobile operating systems increasingly intersect with regulatory concerns around AI, competition, and digital safety.